Here are some projects I've worked on.
Video Projects
Video Production
Took on the role of producer to create a virtual training video during COVID, leveraging an unexpected budget and urgent need. Wrote the script, directed filming and editing, selected interviewees, and appeared on camera. The project’s success led to a new revenue stream for the company, paving the way for future recycling training videos.
The success of the first business-focused training videos led to client demand for additional videos covering single-family homes and organics recycling.
Educational Materials
Newport Beach Waste Diversion Toolkit
Developed an enforcement plan for a new local ordinance requiring event organizers to implement waste diversion systems. Designed a toolkit to support compliance and implementation.
Presentation for Recycling Training
Regularly updated public education and outreach materials to align with community engagement trends, including a recycling training presentation for businesses designed in Canva.
Writing
Sustainable Brands Writer
Writer for Sustainable Brands (SB)
Events: 2021 SB Event, 2023 SB Event, 2022 - Brand Led Culture Change
Some titles include:
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"Connecting sustainability and regeneration credentials to sales"
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"Boosting sustainable product sales with Amazon’s Climate Pledge Friendly"
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"Straightforward social impact measurement any company can use"
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"Building brands that champion equity and justice"
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"Rethinking the whole value chain of plastic"
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"A more sustainable food supply starts with better breeding"
WSL Surf Breaks - News Show
2019 - News Writing
Researched and wrote about ocean conservation, contributing to the highly successful 'Glowing Glowing Gone' campaign, with scripts narrated by renowned marine biologist and policy expert Ayana Elizabeth Johnson.
Short Articles
Reports
WSL Corona Open JBay
Event Sustainability Report
Report Writing
After earning my master's, I worked as a sustainability researcher at the 2018 JBay Open of Surfing in South Africa. Using the Global Reporting Initiative (GRI), I developed sustainability KPIs to support ongoing monitoring and evaluation efforts.
Sustainability KPIs & Sustainability Policy for JBay Open 2018
Drafted a Sustainability Policy for JBay Open 2018 event. Used the Global Reporting Initiative's EOSS (Event Organizers Sector Supplement) framework to identify sustainability KPIs.
Report on Cape Town's Surfing Economy
2018 Presentations in Cape Town and at the 2019 SDSU Surfing Conference
This study explored the economic composition and dynamics of Cape Town’s local surfing sports cluster, factors that led to its emergence, a typology of its members, and ascertains current interdependencies amongst the members.
Policy and Report Writing
Gun Run Half Marathon Event
2016-2017 - Report Writing
The Gun Run Half Marathon is one of the largest running events in Cape Town, with over 21,000 participants annually. This project consisted of in-depth engagement with the organizing committee to identify opportunities for the event to reduce its environmental footprint and maximize its sustainability impacts. The project began with defining an environmental policy, continued with a post-event report, and concluded with an action plan for improvement.
Master's Thesis
Integrating Sustainability Thinking and Practices into Surfing Events: Case Studies in Hawaii and Jeffreys Bay
2017 - Academic Writing
Master's Thesis Dissertation for a research spanning 2.5 years and two continents to compare sustainability efforts at major surfing events. This 96-page thesis received a distinction from the University of Cape Town.
2016 - Greening Surfing Mindsets
As part of my master's research project, I created crowdfunding campaign and raised $1,000 to fund projects that increased awareness of sustainability practices at the 2016 JBay Open event. I collaborated with a video editor to create the crowdfunding video.
